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Prof. Maurizio Carta, Architect and Ph.D. in Urban and Regional Planning. Full Professor in City and Regional Planning at the University of Palermo and Head of Department of Urban and Regional Planning. He is a senior expert in strategic planning and urban design. His research interests lean towards the value and role of cultural resources as a tool for a more sustainable development and the urban regeneration based on culture and creativity. His research activity has been given a token place at the Institut d"Urbanisme de Paris, at the Columbia University and at the London School of Economics. He is the advisor of local authorities for the urban design and strategic planning. In the last years he has experimented in his research in order to renew the planning tools. The results are published in books and presented at some congress.
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Culture, Communications and Cooperation: The Three Cs for proactive, creative cities.
The network of European Creative Cities is a powerful new configuration of dynamic, innovative and action-oriented cities, able to transform the space using their cultural armature. From a vision in which the most competitive cities are those able to attract the creative class we must go to a vision in which the city generates creativity, as a powerful incubator of culture-based economies. The creative city needs an active tension that requires a forward-looking approach, and calls us to action. There are 3 key factors for generating urban creativity. The most important factor for active urban creativity is Culture, the city's identity, steeped in history, yet also extending into the future. The cultural identity is its most distinctive and competitive resource. The cultural talent of a city must also generate economic value. The second factor of urban creativity is Communication, namely a city's ability to inform, divulge information and involve, in real time, its citizens and multitude of users. A city which makes effective use of communication is, indeed, also one which cuts down on travelling, keeps a check on pollution and improves the way we work. And finally, the third factor, Cooperation. Since in global and multicultural cities, tolerance does not simply imply the acceptance of other cultures and ethnic groups which remain at the margins of the mainstream city life. Cooperation implies an ability to assemble a series of components, focusing action on common goals and outcomes. Cooperation needs strategic planning approach.
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